Cupid Valley is located on the northern slopes of Mt Hishigatake, about half way between Joetsu city and Tokamachi city in Niigata Prefecture. It is also around half way between the popular Myoko and Yuzawa regions of Niigata. The area known as Yukudaruma Kogen. On a clear day fine views of the Japan Sea can be enjoyed from the top.
Niigata Prefecture is located in the central region of Honshu to the north of Tokyo and has a 250km long coastline facing the Sea of Japan. Convenient transportation links make Niigata very easy to get to from Tokyo and other surrounding regions. There are over 50 ski and snowboard resorts in Niigata Prefecture, ranging from small one-lift hills to some of the most well-known and popular ski resorts in Japan. While they are dotted around the mountains of the prefecture, most are concentrated in the southern regions - in particular the Yuzawa town and Minamiuonuma city area in the Chuetsu region and Myoko city in the Joetsu region.
Ski and snowboard lessons are available at Cupid Valley.
Ski and snowboard equipment rental is available. Wear, snow shoes and snow scoots are also available to rent.
The 'Kindergarden' is located by the Number 1 quad lift. Entry is 500 yen entry for children and 250 yen for guardians, or free with a valid lift ticket. Plastic skis, sledges, buckets are available to rent.
The 'Family Park' offers some attractions for parents and young children including wave and tunnels.
There is a 'Snow Park' and a 'Family Park' area. Items available vary depending on the weather and snow conditions. The 'Puchippa' park area for beginners is by the base of the resort.
Cupid Valley Season & Opening Times
Typical season is from Mid December until Early April
Weekends and holidays
Normally open from 8:30am until 9:00pm
Normally open from 8:30am until 5:00pm
'Nighta' (night skiing)
Weekends and holidays
Cupid Valley is open from 8:30am until 5pm.
Nighta is on Saturdays and other specific days in peak season, from 5pm until 9pm.
Cupid Valley Lift Ticket Charges
Elementary School age
55 years & over
1 Day (8:30am-5pm)
1 Lift Coupon
12 Lift Coupons
Gondola (1 time)
The Koibito (lovers) Season ticket for 1 man and 1 woman.
A Family Season ticket for 3 people in the same family is 52,000 yen.
A Family Season ticket for 4 people in the same family is 58,000 yen.
Getting to Cupid Valley
By public transport
34.8km from Joetsu Myoko Station on the Hokuriku Shinkansen line
13.6km from Mushigawa Ohsugi Station on the Hokuhoku Line
31.3km from Naoetsu Station on the Shinetsu Honsen Line
Cupid Valley is less than 14km from Mushigawa Ohsugi Station on the Hokuhoku train line.
The Hokuhoku line runs from Echigo Yuzawa Station through to Naoetsu Station with convenient connections at both.
A shuttle bus is available from Mushigawa Ohsugi Station. The journey takes about 15 minutes.
30.2km from the Joetsu IC on the Hokuriku Expressway
33km from the Kakizaki IC on the Hokuriku Expressway
56.6km from the Muikamachi IC on the Kanetsu Expressway
Nearest national route: Route 403 (0.1km away)
Cupid Valley can be reached either from exits on the Hokuriku Expressway or from exits on the Kanetsu Expressway.
It is located to the south of Route 405 which runs from Joetsu city to Tsunan town.
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