Cupid Valley is less than 14km from Mushigawa Ohsugi Station on the Hokuhoku train line.
The Hokuhoku line runs from Echigo Yuzawa Station through to Naoetsu Station, with convenient connections at both.
A free shuttle bus from the station is available on some days.
A taxi takes about 20 minutes.
Cupid Valley can be reached either from exits on the Hokuriku Expressway or from exits on the Kanetsu Expressway (in Mimaniuomuma).
It is located in the region between Joetsu City and Tokamachi City.
Free parking is available for 1,250 vehicles on six car parks around the base of the ski area.